The Victoria’s Secret lingerie fashion show is making a comeback with a World Tour documentary set to debut this fall, according to industry coverage. The project frames fashion, cinema, art and culture as a single, immersive experience and promises to reveal how the show comes together from concept to backstage execution. It will weave performances by top models with contributions from musicians and visual artists, while also offering a window into the creative process that underpins the final production.
Directors Partel Oliva lead the creative team behind the film, having previously collaborated on campaigns for luxury houses such as Chanel, Kenzo and Versace. The World Tour brings together twenty creatives from around the globe, spanning cities from Bogotá and Lagos to London and Tokyo. The roster includes artists, choreographers, cinematographers and fashion designers who will each craft a distinctive design element for Victoria’s Secret, contributing to a cohesive yet diverse aesthetic for the documentary.
Raul Martinez, Victoria’s Secret Vice President and Chief Creative Officer, described the project as a powerful capstone to the brand’s ongoing evolution. He noted that the film will center fashion, glamour and fun while nodding to the iconic imagery of the past, but presented in a bold, reimagined way that resonates with contemporary audiences in North America and beyond [WWD].
The show previously paused in 2019 following a series of management-related upheavals and a notable drop in television ratings. The forthcoming World Tour documentary aims to recenter Victoria’s Secret within the broader cultural conversation, highlighting the brand’s creative aspirations and its renewed commitment to storytelling through fashion and performance [WWD].
In related coverage, past appearances at major fashion events have been referenced to illustrate the brand’s enduring influence on runway culture, even as the company recalibrates its public image and creative direction. Observers note that the documentary format could broaden the audience and bring new energy to the Victoria’s Secret narrative, inviting viewers to experience the backstage artistry that fuels a world-renowned fashion spectacle [WWD].