Versace Faces a New Chapter for Iris Law
Iris Law, the daughter of acclaimed actors Jude Law and Sadie Frost, has continued to rise in the fashion world with a string of high-profile campaigns. Her recent spotlight comes from a Versace project reported by WWD, signaling a fresh moment in her evolving career.
Earlier in the year, Iris Lowe joined the ranks of the Fendace collaboration showcase, a moment that led to a subsequent collaboration with Versace. She was photographed for a Versace line and, in a noteworthy development, has now been selected to front a brand-new advertising campaign titled La Vacanza, a term that translates to “vacation.” The campaign captures the essence of sun-soaked leisure with a luxurious and seductive edge, while maintaining a sense of joie de vivre. The imagery features Iris on a sunlit beach, styled in pieces that convey warmth, confidence, and modern glamour.
Donatella Versace, the creative director, commented on Iris’ role in the campaign, describing her as a star who embodies the collection’s spirit. The designer highlighted Iris as a natural fit for La Vacanza and expressed enthusiasm about her ongoing relationship with the Versace brand.
Beyond Versace, Iris has built a robust portfolio across the fashion industry. Her work includes campaigns for luxury houses such as Marc Jacobs, JW Anderson, Fendi, and Dsquared2. The model has also graced the covers of prominent fashion titles, including Vogue Hong Kong and Vogue Korea. Iris began her modeling journey in 2016, appearing in Miu Miu’s Lookbook at the age of 15, a milestone that set her on a trajectory toward international recognition in both fashion markets and media appearances.
Industry observers note that Iris’ career demonstrates a blend of classic modeling lineage with a contemporary social-media presence, enabling her to connect with a global audience while maintaining a editorial-focused portfolio. Her versatility as both a runway-ready model and a screen-ready personality continues to position her as a notable figure in contemporary fashion circles, particularly within North American and European markets where Versace maintains a strong influence in luxury fashion narrative and campaigns.
In reflecting on the broader landscape, analysts observe that campaigns like La Vacanza serve not only to showcase a product line but also to reinforce a brand’s seasonal storytelling. For Iris, the opportunity to interpret this narrative on beaches and sunlit settings aligns with current consumer associations of travel, leisure, and aspirational aesthetics. The result is a campaign that resonates with fashion-forward audiences across Canada and the United States, as well as international buyers and media who follow the evolution of luxury branding in contemporary fashion.
As Iris continues to expand her presence in both campaigns and editorial work, industry insiders expect a continued rise in her collaboration opportunities with top-tier houses. Her trajectory illustrates how a modern model can blend heritage with contemporary cultural currents, leveraging both traditional fashion channels and emerging media to expand influence and reach. The public can anticipate more expressive editorials and campaigns from Iris in the seasons ahead, reinforcing her status as a defining face of a new generation in fashion.
References: International fashion press coverage and agency disclosures note Iris Law’s ongoing collaborations with major fashion houses and her recent styling work with Versace for La Vacanza, as reported by WWD and corroborated by fashion industry coverage. [/ industry outlets]