Versace’s latest advertising campaign stars two of the fashion world’s most recognizable faces, supermodels Irina Shayk and Gigi Hadid, who take center stage in a striking presentation that showcases the house’s autumn and winter aesthetic in bold, contemporary terms. The brand unveiled the campaign visuals across its social media channels, inviting fans and industry watchers to a closer look at the new direction. In the imagery, Shayk and Hadid command attention in sleek black dresses that feature plunging necklines, paired with gleaming gold jewelry that catches the eye from every angle. Their makeup and hair are styled to make a dramatic statement, with wide jet black arrows tracing the eyes and lending a fierce, editorial edge to the overall look. The result is a fusion of classic Versace glamour and modern, fearless styling that aligns with the house’s enduring codes while pushing them forward for today’s fashion scene.
The campaign shoot was captured by the renowned duo Mert Alas and Marcus Piggott, whose collaboration with Versace has become a signature of elevated, high-fashion storytelling. The images present garments from the brand’s fall-winter 2023 collection, reinterpreted through a lens that emphasizes glamour, texture, and the tactile appeal of sumptuous fabrics. This pairing of legendary photographers with a bold collection reinforces Versace’s position at the intersection of heritage and contemporary luxury, appealing to audiences who value both storied fashion houses and cutting-edge style. The visuals exude a confidence that resonates with modern femininity, offering a narrative that is as powerful as it is aspirational.
Donatella Versace, the creative director of the Italian fashion house, shared a warm compliment about collaborating with Mert Alas and Marcus Piggott, underscoring the creative synergy that continues to drive the brand’s visual identity. The exchange highlights how a steady roster of collaborators contributes to a cohesive yet evolving campaign language, one that reflects Versace’s ongoing commitment to bold silhouettes, dramatic styling, and an unapologetic sense of luxury. The dialogue between designer and photographers is a testament to the collaborative nature of high-fashion campaigns and the way such partnerships shape and redefine a brand’s public face each season.
In May, Irina Shayk joined the Cannes event known as the Dua Lipa x Versace La Vacanza show, an occasion that drew attention from across the fashion world. The appearance in the French Riviera showcased a blend of music, style, and high-energy spectacle that the Versace house has consistently leveraged to amplify its seasonal narrative. Among the attendees were notable Russian models and other industry luminaries, creating a magnet for media coverage and fan engagement. The guest list included prominent figures connected to fashion royalty, with younger generations also represented through the likes of Lila Moss, the daughter of legend Kate Moss, and other renowned models who bring a fresh sense of presence to such events. The mix of established icons and rising stars underscored the show’s celebratory mood and its role in shaping the season’s conversations around beauty, power, and chic modernity on the red carpet and beyond.
Rumors swirled around Irina Shayk during a vacation in Italy, sparking speculation about her personal life. Yet the attention remained firmly anchored in her professional achievements and her ongoing collaborations with major fashion houses. Shayk’s ability to command attention with poised confidence, whether on a runway, in a campaign shoot, or at a high-profile event, continues to reinforce her status as a defining figure in contemporary modeling. The chatter, while mostly about romance and personal life, serves as a reminder that public interest often follows a model who consistently shapes the visual language of luxury fashion and contributes to the enduring appeal of the brands she represents.