Rapper Travis Scott moved substantial merchandise during a pair of London shows, surpassing a long-standing UK record previously held by BTS. A coverage note from TMZ documents the achievement, highlighting the scale of Scott’s sales over the two-night run in the British capital.
The events took place on August 6 and August 7, marking Scott’s return to the European stage following the Astroworld festival in November, an event that cast a shadow over the touring cycle due to the tragic stampede that claimed ten lives. During the London performances, fans purchased more than a million dollars worth of merchandise created specifically for Scott’s act in the United Kingdom, underscoring the strength of his live show’s brand and the loyalty of his fan base abroad.
Price points from the London merchandise line reflect a broad range, with hoodies priced between $100 and $125, T-shirts ranging from $45 to $75, and hats marked at $45 each. The robust turnout and the sizable average ticket-to-merchandise conversion rate indicate a strong synergy between live performance and branded products in the contemporary touring economy.
In comparison, BTS ran a major merchandise push during their Love Yourself World Tour in 2018, when the band generated sales just under one million dollars on tour-related goods. The BTS figure has long stood as a benchmark for K-pop acts charting global tours, and the Travis Scott sales in London have become a notable data point in discussions about cross-genre live merchandise strategy and international fan engagement.
On the international front, Scott’s personal life remained a talking point alongside the London performances. Reports indicate that his partner, Kylie Jenner, traveled to the United Kingdom with their shared child, Stormi, accompanying him across the Atlantic for the shows. The couple also has a son who was born earlier this year. This pairing, widely followed in entertainment media, adds an extra layer of public interest to the European leg of Scott’s touring cycle, illustrating how star power and family visibility can intersect with major concert events.
In related celebrity wardrobe notes from the trip, Jenner was observed wearing a distinctive Paco Rabanne chainmail-inspired piece during a public appearance in London. The style choice contributed to ongoing conversations about red-carpet fashion and modern stagecraft as part of the broader cultural footprint surrounding Scott’s London dates.