Television schedules are shifting again as new programming changes take effect. Following the announcement of a fresh edition of La Voz Kids to debut on Antena 3, viewers paused to reassess the lineup and welcomed a return to the original broadcast night, Thursday, with Cover Night aligning with the classic airdate. The talent show will air alongside La Caza: Guadiana, the series that normally slots at 22:00 and will now air a single episode in tandem with the other program.
Consequently, the Ruth Lorenzo-hosted program is set to start at 23:10, after the fiction starring Megan Montaner, Félix Gómez, and Alain Hernández has concluded. This move is an attempt by La 1 to preserve its star power, as audience figures have been notably below the channel’s typical performance in recent periods.
In truth, this is not the first time both the talent show and the series have undergone scheduling shifts. The talent show debuted with a strong reception of 11.9% but saw a decline to around 6.5% in its second airing. Facing a lukewarm reception, the network opted to relocate it to Saturday, the least competitive night of the week. La Caza: Guadiana initially premiered with weekly airings of one or two episodes, depending on the network’s needs and programming strategy.
Had the timing strategy remained unchanged, Season 3 of the series would have concluded this week with its seventh and eighth installments. Instead, fans might find themselves heading to bed earlier this week, awaiting the next broadcast and the subsequent results. This pattern illustrates how broadcasters adjust to audience reactions and the importance of maintaining a compelling narrative flow across adjacent programs, especially on a channel that is trying to regain momentum in a competitive market. [Citation: Television Network]