Media set confirmed the news, and it sparked a media splash last Friday afternoon, signaling a before and after for Telecinco. Save me will bow out after 14 years of success, with June marking the end of deluxe broadcasts as viewers bid farewell forever in the same month.
The audiovisual group made the move official through a description that places Ana Rosa Quintana at the forefront, alongside Jorge Javier Vázquez and the team since 2009. The new project, produced by Unicorn Content, is slated to premiere in September as a daily current affairs format that blends information and entertainment for a broad audience.
In the same press release, Mediaset notes that Sálvame will end after a long and successful run on television. It has engaged millions of viewers every evening with uninterrupted broadcasts for 14 years. The publication frames the decision as a milestone, describing the program as one of the great formats on screen over the years.
The producers Óscar Cornejo and Adrián Madrid learned about the cancellation through the media, a revelation they confirmed to their team after reading it in the press. They described the news as accurate and noted that the information had reached them via the newspapers.
Until Ana Rosa Quintana launches her new show, whose exact name has not yet been announced, Telecinco plans to replace Sálvame with a magazine hosted by Sandra Barneda under the title Así es la vida. This afternoon format will run Monday through Friday during the summer and will be produced by Cuarzo, part of Banijay.
According to information from industry portals, the new program is expected to debut on June 19 and will cover a range of topics from a positive, meticulous, and respectful perspective. This shift signals Telecinco’s broader strategy to refresh its daytime slate with content that blends light entertainment with current affairs, aiming to keep viewers engaged while new personalities step into familiar roles. [Citation: Telecinco press release]