SZA is taking center stage in a new Skims campaign, adding their latest Fit For All lingerie line to the spotlight. The singer appears in multiple signature pieces from the collection, showcasing a range of cuts and tones designed to celebrate comfort and confidence. The visuals feature a square-neck bodysuit, a bandeau top, and an unlined first-season bra in warm brown and classic black, all paired with matching bottoms. Finishing touches include simple gold necklaces and rings that hint at understated glamour rather than overt flash.
Expressing enthusiasm about the collaboration, SZA spoke about the project and her excitement to be part of Skims recent campaign. She emphasized the brand’s mission to help women feel both comfortable and sexy, a message that resonates with fans and critics alike as it aligns with the singer’s public persona of authenticity and self-assurance.
Kim Kardashian, Skims co-founder and creative director, publicly praised SZA for bringing integrity and dynamic energy to the project. The executive described the artist as a standout figure of the moment and expressed pride in featuring her in the latest Skims campaign, highlighting a growing roster of high-profile faces associated with the brand.
Over the years Skims has enlisted a diverse lineup of celebrities to model its garments, reinforcing the brand’s image as inclusive and fashion-forward. The list has included names such as Snoop Dogg, Brooke Shields, Tyra Banks, Heidi Klum, and others who have lent their visibility to campaigns that emphasize everyday comfort without compromising style.
In related coverage, sources noted that the campaign shoot took place in a high-traffic urban setting to showcase accessibility and a real-world feel. The choice of location complements Skims message that comfortable, well-fitting underwear and loungewear should be an option for everyone, regardless of occasion or lifestyle. These details help paint a picture of how the collection is meant to live in daily life, not just in glossy studio frames. The brand continues to position Skims as a lifestyle choice that blends practicality with fashion-forward sensibility.