Skims Nears New Funding Round Valuing the Brand at About $4 Billion
The underwear and clothing line Skims, created by Kim Kardashian, is in the middle of another funding round that could push the brand’s value toward four billion dollars. This fresh capital focus comes from investors in Boston and other regions, including mutual funds and family offices, who are backing pre-IPO financing as the company positions itself for a potential public offering within the next year to year and a half.
The current funding drive is part of a broader strategy to reprice Skims’ value ahead of an anticipated IPO window in the coming six to twelve months. This approach mirrors a trend among consumer brands that seek to optimize valuation before entering public markets, balancing growth momentum with market timing and investor appetite.
<pEarlier records show Skims secured a significant funding round in January 2022, when the company raised around $240 million and carried a reported valuation near $3.2 billion. Those figures underscored strong investor confidence in the brand’s rapid expansion and its potential to redefine categories within the wellness and apparel space.
<pIndustry projections for the brand in the current year point to approximately one billion dollars in sales, reflecting a growth trajectory near one hundred percent. If sustained, this pace would mark Skims as a standout performer in the competitive U.S. and North American fashion landscape, where direct-to-consumer brands continue to scale through digital channels, retail partnerships, and brand extensions across categories.
Jens Grede, the chief executive of Skims, has articulated a long-term ambition that frames the brand as a generation-defining force. He has drawn comparisons to iconic labels from the 1990s and expressed a desire for Skims, alongside other emerging names, to shape consumer conversations about fit, comfort, and style for years to come. This perspective underscores the company’s intent to maintain forward momentum, attracting capital that supports product innovation, international expansion, and strategic collaborations that resonate with a broad audience in North America and beyond.
The broader narrative surrounding Skims also includes public appearances by its founder at major fashion events, emphasizing a link between the brand’s design philosophy and high-profile industry platforms. These appearances help reinforce Skims’ positioning as more than a label; they reflect an integrated approach to brand storytelling that engages consumers across online and offline environments.