Actress Svetlana Khodchenkova took part in the filming of a promotional campaign for the IDOL brand. Photos from the shoot were released on the center’s official website, showcasing the A-lister in a featured role and drawing attention to the brand’s new collection. The imagery captured Khodchenkova in a poised, editorial mood that aligns with the campaign’s chic and modern aesthetic. The photographer credited for the shoot was Abdulla Artuev, whose signature style contributed to the campaign’s refined visual language.
In a striking frame, the 41-year-old star appeared in an ensemble that emphasized a sleek silhouette. She wore a white sheer lace bodycon maxi dress that celebrated the lines of her figure, paired with natural, understated makeup designed to highlight her features without overpowering the look. Her hair was left loose, flowing naturally to complement the dress’s delicate texture. The scene was composed with Khodchenkova seated on a metal chair, set against a sandy-toned backdrop that lent the image a sunlit, desert-inspired feel. The overall composition aimed to convey confidence and elegance, with the model looking directly at the camera to engage the viewer.
During a February interview with RBC, Khodchenkova discussed the audition process and how she approaches working with a director. She emphasized that auditions are a two-way exchange: they reveal whether the collaboration will translate well on set and whether the team members will be able to communicate effectively during later work. This perspective underlines the actor’s commitment to finding a shared creative language with directors, a factor she believes is crucial for the success of any project.
Khodchenkova explained that the audition serves not only the director’s assessment but also her own assessment as an actor. It helps determine if there is mutual understanding and a compatible energy that can sustain collaboration over the course of filming. This approach reflects a practical mindset about acting as a cooperative craft, where alignment of temperament, vision, and professional dynamics matters as much as talent itself.
Earlier, media coverage highlighted Ksenia Borodina in a provocative cover image, featuring a corset without trousers. While that appearance drew attention for its bold styling, Khodchenkova’s campaign for IDOL stands in contrast with its emphasis on elegance, modernity, and subtle sensuality. The juxtaposition illustrates how different fashion moments—whether star-driven promotional shoots or media-stirring fashion statements—contribute to the broader conversation about public personas, branding, and the role of fashion in celebrity storytelling.