In 2024, Spanish television marked solid momentum across sports events, reality formats, and original fiction. Live sports again topped the year’s audience rankings, underscoring the strong pull of major events for viewers. Among networks, Antena 3 led in average share during prime time with 12.6 percent, while La 1 showed resilience at 10.5 percent, boosted by pivotal moments around the European Championship and the Olympic Games. Telecinco hovered just under double digits at 9.8 percent, reflecting a year of stiff competition. LaSexta delivered the year’s best performance in three years with 6.4 percent, and Cuatro rose to 5.5 percent, demonstrating a more balanced field among the five main channels as the year unfolded.
Looking at audience segments, Antena 3 proved most popular with women, whereas La 1 attracted more male viewers. By age, Boing stood out among children aged 4 to 12, while La 1 led among teens aged 13 to 24. Telecinco emerged as the favorite for viewers aged 25 to 44, and Antena 3 drew the highest share among those over 45, illustrating a diversified channel mix that catered to different life stages and preferences.
The year’s most-watched moment in sports came during Euro 2024, broadcast on La 1, which drew 13,587,000 viewers and achieved an impressive 78.7 percent audience share. Outside of sport, Eurovision attracted 5,465,000 viewers and captured 52.1 percent of the votes, confirming its enduring appeal even as football remained the dominant driver of mass viewership.
Among the 25 most-watched non-sport broadcasts of the year, El Hormiguero appeared in 12 episodes, while La Revuelta featured in four. Notable moments also included José Mota’s New Year’s special on La 1 and Antena 3, as well as a May Pasapalabra edition that drew significant attention. In news coverage, Antena 3 led with an average audience share of 18.1 percent, while The Island of Temptations stood out as the most-watched program in its category on tape, highlighting the enduring appeal of entertainment formats even when scheduled later in the day or converted to catch-up viewing.
Overall, the data from 2024 reveals a TV landscape where live events, high-velocity entertainment, and well-produced fiction coexist with a multi-channel ecosystem. Sports programming continued to attract broad audiences, complemented by flagship reality formats and locally produced fiction that resonated across age groups. The competition among networks underscored the importance of optimizing schedules to match live-event windows with complementary programs, ensuring broad reach for advertisers and sustained engagement for viewers. As audiences increasingly sample content across screens, producers and broadcasters can maximize impact by pairing timely live coverage with companion talk, games, and fiction that extend the event’s cultural footprint, while maintaining a steady stream of compelling, locally relevant content that keeps viewers returning for more.