A TV host and journalist, Ksenia Sobchak, appeared in an unusual look during the new episode of Attention, News. She shared a photo from the broadcast on Instagram, and the platform’s owner, Meta, has been flagged as controversial and banned in Russia by authorities there.
On screen, Sobchak wore a brown jacket with shoulder straps, paired with a white belt at the waist. Yet viewers reacted with mixed feelings; many compared the overall outfit to a Stalin-era silhouette, suggesting the styling harked back to an iconic, austere aesthetic.
Commenters voiced their thoughts in a stream of reactions: What kind of outfit is that? Comrade Sobchak is dressed. We’re anticipating a leather cloak next. Comrade Major. The look is odd. Why provoke the audience like this? Inquiries poured in as fans parsed the styling choice and its cultural references. [citation: Entertainment press, ongoing social media discussion]
Earlier in September, Sobchak posted a video in which she appears in a noticeably unconventional outfit: torn jeans and a tight black T-shirt with intentional distressing. Colleague Borodina weighed in, calling the ensemble a cool conceptual move and noting it as a deliberate fashion angle designed to spark discussion. [citation: Social media commentary, September coverage]
Borodina went on to describe the ensuing reactions, saying that after her remark, a flurry of opposing opinions erupted from all sides, making it hard for anyone to remain neutral. The star suggested that Sobchak’s style could be read as reminiscent of a character from a classic romance-comedy, drawing a comparison to the heroine Lyudmila Prokofievna Kalugina from Eldar Ryazanov’s film Office Romance. The comparison served to illustrate how fashion, film, and public perception can intertwine in surprising ways. [citation: Pop culture analysis]
According to Borodina, the Office Romance aesthetic—often dismissed by some as dated or overly traditional—can still convey a powerful and elegant sense of style. The discussion around Sobchak’s wardrobe, she argued, showed that dressing in a certain way can carry as much attitude and narrative as more contemporary looks. Sobchak herself has previously spoken about feelings of jealousy and the human side of media life, adding another layer to how audiences perceive famous figures who are constantly in the public eye. [citation: Personal statements, interview recaps]
Overall, the episode and the accompanying social media chatter highlight how a single fashion choice can ignite lively debate about era, taste, and identity. Sobchak’s willingness to experiment with unexpected silhouettes and vintage-inspired references reflects a broader trend in contemporary television where hosts blend homage, irony, and self-expression. For viewers, the exchange underscores how fashion can function as a language—one that invites interpretation and conversation long after the broadcast ends. [citation: Cultural commentary]