Shiseido reached a milestone with a grand celebration marking 150 years of pioneering skin care research. The gala, held at the Palacio de Cibeles, gathered more than 500 guests from the world of beauty and communications. The evening combined Japanese cuisine with a fusion menu and featured a musical program that balanced Eastern and Western influences. Tradition met modernity through curated performances, ballet, and immersive visuals, underscoring the brand’s enduring values.
150th anniversary of Shiseido. shiseido
A choir of 50 members from the Royal Theater Choir of Madrid performed Inno del Sole from Pietro Mascagni’s Iris, followed by Giacomo Puccini’s chorus from Madama Butterfly, sung by Christina Ramos, winner of the Spanish TALENTED edition who later captivated a global audience as a contemporary pop rock artist. The choir was complemented by the Luka Iexi Ballet, creating a dynamic blend of classical and modern stagecraft.
The final touch came from the band leader, whose remarks highlighted Shiseido’s scientific excellence and the unity of the team behind the Spain subsidiary, emphasizing collective effort and shared purpose.
The origins trace back to 1872, when a man named Arinobu Fukuhara envisioned the first Western-style pharmacy in Ginza, Tokyo. He called his company Shiseido, describing it as “the house that contributes to improving the quality of life.” The company soon embarked on a series of milestones, from early white toothpaste to the first colored powders, sparking a broader aesthetic revolution and shifting perceptions of Japanese design. Three values have remained central since those days: Pioneer, fusion of East and West, and a steadfast commitment to research and development.
Today, Shiseido’s mission remains clear: to be at the forefront of cosmetic technology with a promise to “Innovate in beauty for a better world.” The organization continues to push boundaries in areas like circulatory health, neuroscience, and hyaluronic acid. As a brand rooted in Japanese traditions, it maintains a deep respect for nature, reflected in fragrance and care formulations. Sustainability drives ongoing eco-responsibility efforts to reduce carbon footprints across logistics, production, and packaging.
Shiseido today stands as a global leader, with a presence in more than 89 countries, home to more than 1,000 scientists and eight dedicated research centers. The portfolio spans numerous prestige brands such as Clé de Peau Beauté, Issey Miyake, Narciso Rodríguez, Zadig & Voltaire, Serge Lutens, Nars, and other fragrance and skincare lines. The focus remains on delivering diversity, luxury, and emotional resonance to consumers around the world.
The company remains committed to empowering people through beauty while contributing to positive social change.