Russian model and actress Sasha Luss rose to prominence as the face of a fresh Love Republic campaign, a collaboration that blended high fashion with streetwear flavor. The photographs surfaced on Instagram, a platform owned by Meta, a company that has faced scrutiny and bans in Russia. The campaign itself captures Luss in a city that never sleeps, using Hong Kong as a dramatic backdrop. The camerawork was handled by Katya Shtokolova, and Luss showcases a dynamic rotation of silhouettes and textures. Denim overalls give way to a mini dress, then to leather shorts, while natural suede tube boots and leopard-print ballet flats complete a spectrum of mood shifts. As 2024 marks the brand’s fifteenth anniversary, Love Republic announced a multi-pronged celebration that includes a first-ever sportswear collection, a swim line, a limited STUDIO edition, and a cosmetics line designed to extend the label’s lifestyle narrative beyond apparel.
Sasha Luss first captured the fashion world’s attention in 2007 during designer Alena Akhmadullina’s show. She later appeared in the Bohemique catalog in 2012, a turn that did not go unnoticed. The encounter with fashion icon Karl Lagerfeld followed, inviting her to walk for Chanel in its autumn-winter presentation, a landmark moment that helped propel her to international renown. Beyond the runway, Luss’ international profile expanded through her acting work in Luc Besson’s Anna, a role that cemented her status as a prominent figure in both cinema and fashion. She also starred in Valerian and the City of a Thousand Planets, a sci-fi feature directed by Besson that showcased her versatility in front of the camera. These career milestones illustrate a rare blend of modeling precision and cinematic presence that continues to resonate with audiences and industry peers alike.
Previously, Sasha Luss graced the cover of Vogue Arabia, reinforcing her status as a global fashion icon. Her ongoing collaboration with Love Republic positions her at the intersection of luxury and contemporary street style, highlighting how models often drive brand narratives across media platforms and seasonal campaigns. This multi-faceted career reflects a broader trend in which fashion figures leverage both runway prestige and screen presence to shape consumer perception and brand storytelling.