Risto Mejide connected to a live broadcast this Thursday, shedding light on questions about the use of certain images in political campaigning. Alfonso Serrano, the general secretary of the Partido Popular in Madrid, sought clarifications regarding the alleged misuse of visuals, stating that the claim of any fabrication surrounding the footage was unfounded. The host raised a complaint after the party included a clip from a Cuatro program in one of its campaign videos, prompting scrutiny over how such material is sourced and presented during elections.
Mejide spoke with a measured seriousness, acknowledging a troubling sense that something might have been misappropriated. He stressed that in today’s political climate, where rules governing promotional material are well understood, parties must adhere to the legal and regulatory frameworks that govern political advertising. These guidelines are designed to ensure transparency and fairness in how campaigns are conducted, and Mejide underscored the expectation that all parties operate within these bounds, even as campaigns heat up and tactics intensify.
During the segment, a clip from a discussion in which Marta Flich commented on Ayuso’s emotional state was shown. Mejide clarified that the PP had not reached out to Mediaset España’s commercial department to obtain the footage in question, and the network reportedly confirmed that the clip had not been purchased for use in the campaign material. This distinction — whether something was borrowed, licit, or paid for — became central to the debate about ethical media usage in political messaging.
Mejide then turned his attention to the host’s role, asking whether there was any editorial involvement or consent given regarding the use of the image. The response from the host was clear, and the discussion moved toward accountability for those who curate and publish content in the political arena. Serrano faced direct questions about image rights, and the conversation highlighted the broader tension between rapid amplification of political narratives and the necessary checks that prevent the misrepresentation of footage. The exchange captured a moment when media ethics, campaign strategy, and legal considerations intersect in a way that resonates with voters who closely watch the sourcing of campaign content and demand responsible conduct from all parties involved.