Reshetova’s Beauty Portfolio Faces Mixed Results and Franchising Momentum

Former partner of rapper Timati, Anastasia Reshetova is a public figure who expanded her career beyond modeling into a portfolio of beauty-related businesses. Recent financial reporting highlights mixed results across these ventures, with several projects facing mounting costs and the pressures of a competitive cosmetics market. Reshetova oversees a group of enterprises that include beauty salons, a lingerie retailer, and a cosmetics line. One entity, Geisha Ander LLC, which focuses on women’s underwear, reported losses surpassing 7.5 million rubles in the previous year, signaling challenges common to niche fashion and apparel ventures amid shifting consumer demand. Another entity, Bagira Cosmetics LLC, entered negative territory, recording a deficit of 282 thousand rubles. Even the beauty salons, typically a stable income stream, posted more modest earnings, with profits around 1.4 million rubles. Yet the franchising arm of her business appeared to be the standout, drawing investor interest with a minimum initial stake of one million rubles and a pathway for scaling through licensed brand opportunities in select locales. These outcomes illustrate the volatility and opportunity within diversified beauty portfolios, where retail, service delivery, and brand licensing must align to sustain growth in dynamic markets.