On the eve of March 8, sales in the categories of women’s products, erotic clothing, intimate cosmetics, and oils and oils in intimate goods stores typically rise. Among these, oils and mineral oils stood out as the most popular items. This trend was shared with Socialbites by Yulia Polovinka, who serves as the marketing director for the Supplier of Happiness company.
Polovinka noted that the Mineral Oils and Oils category accounted for a share of demand at 21.49 percent. This figure reflects the heightened interest in products that promise comfort and practical use in intimate settings as International Women’s Day approaches.
At the same time, stimulating lubricants emerged as the best sellers in the assortment. The market response shows a clear tilt toward products designed to enhance experience and ease of use. While all-purpose water-based lubricants maintain a consistently high level of demand, products designed to provide stimulation represent almost 43 percent of the category’s sales. In contrast, the segment focused on anal lubricants accounted for about 11 percent, indicating a specific consumer interest pattern rather than a universal appeal across all lubricant types.
Polovinka added that the Women’s Products category for International Women’s Day contributed 11.8 percent to total sales. This reflects a seasonal uptick where shoppers seek items that celebrate and support personal care, wellness, and intimate well-being during this festive period. The year-over-year comparison shows a notable rise, with sales in this group increasing by roughly one third. The growth underscores the growing acceptance and normalization of comprehensive intimate care in mainstream retail channels.
These figures align with broader market behavior observed during early spring, when consumer attention turns to self-care, relationship wellness, and celebratory purchases. The share of demand in mineral oils and oils continues to signal consumer preference for products that emphasize comfort, moisture, and reliable performance. Retailers often respond with curated assortments, targeted promotions, and educational messaging to help customers choose products that fit their needs and preferences. This approach supports a healthier, more informed shopping experience, especially during a time when gifts and personal care items accompany celebrations of international recognition and appreciation.
Market observers note that the dynamics around March 8 reflect a combination of practical demand and wellness-focused purchasing. While some customers seek formulations that offer long-lasting hydration and ease of use, others prioritize sensation-enhancing options. Retail analytics indicate that the most consistent growth driver remains the assurance of quality and safety, along with a straightforward shopping path for busy shoppers who value clear labeling and reliable performance. The ongoing trend toward open conversations about intimate wellness contributes to stronger category momentum, enabling retailers to expand education and accessibility while supporting consumer confidence in product choices.
Overall, the March period demonstrates a robust engagement with intimate care products, underlining the importance of diverse offerings in the sectors of women’s products, erotic clothing, intimate cosmetics, and specialized oils. The data suggest that shoppers are increasingly seeking a blend of practical utility, comfort, and enhanced experience, with seasonal peaks guiding stock and marketing decisions for retailers across Canada and the United States. The continued emphasis on transparency, safety, and user-friendly information remains essential for maintaining trust and driving sustained growth in these categories.