TVE introduced last January a new daily drama titled Promise, built to lift the La 1 audience during the after dinner hours. Its mission goes beyond simply reaching that target each week, aiming to sustain growth and deepen viewer engagement as the season unfolds.
The series is produced by Bambú Producciones, and this season has emerged as the flagship success for public television, standing alongside other staples like Love is Eternal and Save Me Lemon in the network lineup. The show has captured audience attention and become a benchmark for the channel, illustrating how modern serialized storytelling can resonate with viewers during prime time slots that historically draw large numbers.
Recently, the cost per episode was disclosed by TVE through a query to the Transparency Portal via El Confid TV. The document shows an investment of 69,952 euros for each episode, before value added tax. When calculated on a weekly basis, the program represents an expenditure close to 350,000 euros for the network. Across its first season, which comprises 122 episodes, the total budget reaches 9,753,052 euros, with RTVE shouldering 8,534,095 of that amount. This reveals a substantial commitment to ensure the series meets its production, distribution, and audience goals while delivering consistent pacing across episodes and story arcs.
In comparison, the seventh and final season of To Serve and Protect carried a total cost of 6,828,533 euros, equating to about 55,516 euros per episode. Despite the financial scale, audience engagement declined over time, landing around a 7 percent share on screen, which is roughly four percentage points below the performance of Promise today. The numbers illustrate how strategic budgeting and audience targeting can influence a series trajectory, particularly when a program can maintain high weekly visibility and strong viewer loyalty during early episodes and crucial story beats.