Prada has announced a strategic collaboration with China’s women’s national football team, signaling a bold cross‑category partnership that blends high fashion with elite sport. The collaboration, covered by industry trade publication WWD, marks Prada’s commitment to outfitting the team in ways that extend beyond mere uniforms, aiming to influence the team’s identity on and off the pitch.
Under the deal, Prada will design outfits for a squad of 23 players and delegations, intended for use during travel, official appearances, and related team activities. The Italian luxury house stated in a formal release that the wardrobe refresh would give the team a “fresh and modern look off the pitch,” aligning with Prada’s reputation for contemporary tailoring and refined, directional style.
The official on‑pitch ensemble introduced by Prada features a black blazer paired with matching trousers, a crisp button‑down shirt, and loafers—an understated yet versatile look meant to project confidence, professionalism, and unity as the team conducts its duties around travel and public appearances.
As part of the broader schedule, the Chinese women’s soccer squad is set to travel to Australia in mid‑July to compete in the Women’s World Cup. This event will serve as the first public showcase of Prada’s new formalwear for the team, presenting the collection in a high‑visibility sporting context and underscoring the designer label’s global reach in the world of football culture.
The partnership is described as ongoing, extending beyond the World Cup to include several major summer competitions. Notable events on the horizon include the 2023 Asian Games in Hangzhou this September and the 2024 Paris Olympic Games, during which the team and Prada are expected to collaborate on appearances and wardrobe choices that reinforce a cohesive, premium aesthetic across multiple platforms and venues.
Prada emphasized that the Chinese women’s national team has earned a worldwide reputation for excellence and serves as an inspiration for aspiring female athletes. The brand highlighted how the team’s performance and visibility contribute to the public and institutional conversation around inclusive sport and democratic participation in athletics, framing the partnership as a celebration of achievement, discipline, and opportunity for young fans.
Earlier reports indicated that actor Benedict Cumberbatch has joined Prada as a brand ambassador, signaling Prada’s broader strategy to align its fashion prestige with globally recognizable figures who resonate across audiences and demographics.