Prada Beauty Debuts Paradoxe with Emma Watson Campaign

Prada has introduced a new era of beauty with the launch of Prada Beauty, signaling the fashion house’s expansion beyond clothing and accessories. The initiative includes a dedicated online hub and a new Instagram presence to showcase the line, which positions fragrance and makeup at the forefront of the brand’s refreshed lifestyle narrative. The debut product, Prada Paradoxe, features Emma Watson, widely recognized for her portrayal of Hermione Granger in the Harry Potter series, as the face of the campaign. This collaboration aligns a modern, global icon with a scent designed to evoke mystery and confidence, marking a strategic pivot for Prada as it broadens its influence in the beauty space (Source: Prada press release).