Christina Aguilera, the American singer, is behind Playground, a brand focused on sexual wellness. Forbes has noted the brand’s emergence as part of Aguilera’s broader creative ventures.
The 42-year-old star has introduced what is described as the first and only FDA-approved personal lubricant featuring four distinctive ingredients: fermented bamboo extract, ashwagandha, horned goat weed, and black cohosh. The products are priced at $25 each and are available through Playground and on Amazon. The line embraces playful names for its lubes, with options such as Date Night, Love Sesh, After Hours, and Mini Escape, which Aguilera has highlighted as favorites, complemented by champagne and vanilla fragrance notes.
Packaging for Playground has drawn comparisons to cosmetic products, reflecting Aguilera’s eye for aesthetics. The formulations are marketed to moisturize and soothe the skin while aiming to deliver a pleasant, sensory experience for users.
In recent coverage, Aguilera’s diverse branding approach has been noted as part of her broader influence in entertainment and lifestyle spaces, with Playground positioned as a wellness-forward brand that blends beauty-inspired design with intimate care.
Consumers are encouraged to consider Playground products not only for their claimed moisturizing benefits but also for the experience they provide, including scent profiles and texture. The brand emphasizes quality ingredients and user-friendly packaging that appeals to adults seeking both function and a playful, premium feel in personal care products.