Recent numbers show a notable shift in Russian consumption toward plant-based milks, with a remarkable 123% sales increase reported in the last year. The figures come from a study conducted by socialbites.ca in collaboration with the online food delivery platform SberMarket, highlighting a growing trend that mirrors shifting consumer habits across the region.
The timing of the study aligns with Milk Day, celebrated globally on June 1, underscoring how awareness and availability of dairy alternatives have expanded in mainstream markets. The data reveal a robust year-over-year jump in demand for plant-based milk products, reinforcing a move away from traditional dairy for many households.
According to the report, coconut milk remains the frontrunner in popularity. Since July 2020 it has consistently held the top spot, with oatmeal milk briefly interrupting that lead. Soy milk follows in second place, almonds rank third, and oat milk and mixed nut milks round out the top five in the Russian market. The pattern suggests a strong preference for creamy textures and tropical flavors among consumers, with coconut milk leading the charge for culinary versatility.
The study also highlights that plant-based milk consumption has risen roughly 4.5 times since mid-2020. This growth occurs despite higher price points, with a typical carton priced around 158 rubles for a standard vegetable drink. The premium feel is balanced by perceived quality, flavor variety, and increased availability in supermarkets and online platforms, indicating a broader shift in consumer willingness to pay more for non-dairy options.
In looking at the broader context, the uptick in plant-based milk aligns with global trends toward dairy alternatives that provide choices for lactose-intolerant consumers, those seeking sustainable options, and shoppers exploring new flavors. Market researchers note that while price remains a consideration, the convenience of plant-based beverages and expanding product lines contribute to steady adoption. The trajectory suggests continued growth as producers expand supply, improve taste profiles, and introduce fortified variants for nutrition-conscious shoppers. Citation: Socialbites.ca via a study funded by SberMarket.
For Canadian and U.S. audiences, these findings echo a regional interest in dairy alternatives that has gained momentum over the past few years. Consumers in North America increasingly seek plant-based milks that pair well with coffee, cereals, and desserts, while also appealing to those who prioritize ethical sourcing and environmental impact. As brands compete, the focus sharpens on consistency, flavor range, and value, with coconut, soy, and almond variants often leading the conversation in stores and online marketplaces. The evolving market signals a broader acceptance of plant-based options as mainstream staples rather than niche products, a shift that shows no signs of slowing down as retailers continue to expand their assortments and increase accessibility across all channels.