Password has become one of the most watched game shows on Spanish television, drawing enormous crowds and breaking viewership records in its time slot. It stands as the top program on television now, rivaling major sports events and even political broadcasts in audience impact. Recent data from this Monday show a share of 24.1%, the highest in TV, with more than three times the audience of its closest rival, as reported on its official social channels. In numbers, about 2.9 million viewers tuned in, and the program garnered 5,372.00 unique viewers.
Over the years, Pasapalabra has been a cornerstone of free-to-air television, building a loyal following on Telecinco. A Supreme Court ruling eventually forced the channel to suspend the previously offered format. Christian Gálvez was a notable presenter during the run, and after the shift, Antena 3 acquired the format, steering it toward renewed success alongside other flagship programs on the network, such as Anthill.
Telecinco has attempted to hold onto its audience by launching new competition and entertainment formats like ’25 Words’ and ‘Reaction in a Chain’. Yet these offerings have struggled to match the emotional connection Pasapalabra fans feel with the contestants and the familiar rhythm of the show. Among the program’s celebrated contestants, the legendary Pablo Díaz stands out for securing a jackpot exceeding one million euros, while current contenders Orestes and Rafa continue to attract a large following as they chase the program’s millionaire prize for months.
The show’s success largely stems from the emotional bond the audience forms with the participants, a connection that translates into strong loyalty and ongoing engagement with each episode.
February 24
February 24 is shaping up to become a turning point in the Antena 3 version of the program. Password is poised to reveal the biggest jackpot in the show’s history, setting the stage for either Orestes or Rafa to become the program’s greatest winner yet. This event is being described as a landmark moment for Spanish television, with wide anticipation across viewers and media alike (Source: Telecinco). It promises to redefine what is possible within the game show format on mainstream TV.