The Pantone Color Institute declared peach as the standout shade for 2024. This announcement appeared on the institute’s official communications channels, highlighting a trend that resonates across design and fashion industries in North America.
Pantone named Peach Puzz as the 2024 Color of the Year, describing the hue as subtle, velvety, modern and engaging in its formal briefing. According to Pantone forecaster Laurie Pressman, this color serves as a reminder that there is more to success than metrics and productivity, even in a world that has largely reopened after the global disruptions of recent years.
The guidance emphasizes a shift toward inner balance and opportunities for relaxation, creativity, and human connection amid the busyness of contemporary life. The warm and welcoming nature of Peach Puzz is intended to convey compassion and empathy, a color that invites people to come together and share experiences that matter in daily living, workspaces, and social settings.
The selection process involves a global panel of experts who study fashion, design, and consumer behavior to forecast upcoming trends. These professionals travel the world to assess color usage, material choices, and consumer sentiment, translating observations into a color language that designers and brands can apply across collections and campaigns.
In the previous year, Pantone highlighted Magenta as its leading shade, underscoring the association between color choices and the emotional narrative brands aim to communicate. The institute’s annual focus on a Color of the Year acts as a compass for industries ranging from interior design to product packaging, signaling shifts in mood, aesthetics, and consumer expectations.
Beyond the fashion runways, Pantone’s color direction often informs the palettes used in retail spaces, digital interfaces, and marketing materials. The Peach Puzz selection encourages designers to explore soft, inviting tones that balance sophistication with approachability, enabling brands to convey warmth without overpowering the design language. The process and its outcomes are studied by professionals who interpret color meaning, cultural associations, and practical application for a wide range of products and experiences.
Overall, Peach Puzz embodies a philosophy that fashion and design can nurture human connection. It invites creators to craft environments and products that feel comfortable and human, while still feeling modern and fresh. This approach aligns with broader industry conversations about well-being, mindfulness, and the role of color in shaping perception and behavior across everyday life and digital spaces. In practice, designers may pair Peach Puzz with neutrals and earthy accents to achieve a balanced, versatile look that works across lighting conditions and contexts, from homes to storefronts to screens. The result is a color story that supports both performance and personal expression, offering a versatile tool for brands aiming to communicate care, quality, and contemporary appeal. See Pantone’s official communications for more insights and practical guidance on applying Peach Puzz to various design challenges and product categories, as provided by the Pantone Color Institute.