Omega Welcomes Jonathan Bailey as Brand Ambassador
British actor Jonathan Bailey has joined Omega as a global ambassador, part of the Swiss watchmaker’s ongoing effort to align with contemporary talent and timeless design. The announcement sets the stage for a new chapter in Omega’s storytelling, highlighting a partnership that bridges classic craftsmanship with modern screen stardom.
In the latest Omega campaign, Bailey, known for his work in theater and on screen, is spotlighted alongside the Aqua Terra collection. The campaign features a silver-cased Aqua Terra with an enamel dial, underscoring Omega’s dedication to precision, aesthetics, and everyday elegance.
Bailey expressed enthusiasm about joining the Omega family, praising not only the company’s commitment to its craft but also the creativity and supportive culture that drives its work. He noted that being part of Omega reflects a shared belief in innovation, collaboration, and excellence across teams and projects.
Omega’s leadership echoed the alignment. Reynald Aeschlimann, president and CEO, explained that Bailey’s values mirror those of the brand. The executive stressed that Bailey has earned wide recognition through sustained hard work on the world stage and continues to grow as an artist. This growth, he added, resonates with Omega’s own pursuit of quality and forward-looking design, making the partnership a natural fit for both sides.
Bailey, aged 34, has become a prominent figure in both stage and screen, with a breakout role as Anthony Bridgerton in the popular Netflix period drama. The new association with Omega positions him among a roster of ambassadors who exemplify style, performance, and global reach across diverse audiences.
In related news, industry observers have noted other high-profile collaborations and campaigns, reflecting a broader trend in luxury brands partnering with actors and creators to tell richer stories. The ongoing dialogue between fashion, film, and horology continues to shape how audiences perceive both timepieces and the people who wear them.