Oksana Samoilova on Brand Ownership, Ventures, and Growth Plans

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Oksana Samoilova, a model and entrepreneur, addressed rumors about the fate of her cosmetics brand. She stated clearly that she remains its founder. Ownership has been transferred to another company as part of a strategic move. The aim was to position the brand under a new legal entity to support ambitious global plans, according to Samoilova’s explanation.

In recent days it became public that Samoilova stepped down from her role as co-founder of Beauty Innovations LLC. The Sammy Beauty line previously operated under Beauty Innovations LLC, and the legal entity is now led by Marina Nazarova, who had previously served as the director of Samoilova’s company.

Beyond cosmetics, Samoilova expanded her portfolio with the Million Dollar Strategy marathon. Reports indicate the event generated substantial revenue, with estimates around several hundred million rubles for its organizers.

Attendance for Samoilova’s course drew about 11 thousand participants, with ticket prices ranging from six thousand to three hundred thousand rubles.

Participants are invited to create a wish map during the Million Dollar Strategy program. The program also emphasizes discipline, daily affirmations, a three minute teeth brushing routine, and the practice of giving compliments as part of personal development.

Earlier remarks from the singer Hannah touched on reasons for considering a departure from Pasha. The conversation highlighted the ongoing balancing act between music, business and personal priorities that public figures often navigate.

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