GOAT’s latest data shows that New Balance delivered a strong year, with year over year growth surpassing many peers. The platform highlights a surge in demand for NB, underscoring how the brand has become a staple in many sneaker wardrobes across North America.
Current figures place New Balance fifth in overall sales and fourth in brand demand among sneakers right now. A notable milestone from 2022 is the NB 550, which emerged as the top seller of the year, driving a substantial share of the brand’s annual revenue and illustrating how a classic model can redefine momentum for a label.
In recent years New Balance has reinforced its position through high profile collaborations with design houses and streetwear names, expanding reach and reinforcing the brand’s appeal across different consumer groups. These partnerships have helped blend New Balance’s heritage with contemporary aesthetics, attracting new buyers while keeping core fans engaged.
Alongside New Balance, the broader sneaker market is marked by rapid shifts in growth. GOAT’s insights show Hoka One One leading growth, with a remarkable surge in sales. Salomon follows closely, and Crocs also ranks among the fastest growing brands. Other notable accelerators include Puma and Rick Owens, reflecting a diverse landscape where performance, comfort, and style intersect to drive demand.
Industry observers note that street fashion channels continue to influence purchasing decisions, with experts predicting which silhouettes and collaborations will resonate in the coming seasons. The market remains dynamic, driven by a mix of heritage appeal, innovation, and timely partnerships that keep sneaker enthusiasts paying attention throughout the year.