Lacoste has launched a casual capsule inspired by a globally loved streaming phenomenon, showcasing a fresh aesthetic that blends heritage with pop culture energy.
The Netflix x Lacoste collection brings together the label’s classic silhouettes—unisex polo shirts, comfortable sweatshirts, sleek tracksuits, and a curated set of accessories. In a bold visual move, the crocodile emblem takes center stage, reimagined as instantly recognizable characters from the most streamed series on the platform.
Notable influences span a diverse lineup, including Demogorgon from Stranger Things, Otis from Sex Education, Queen Charlotte from The Bridgerton’s era, and memorable figures from The Witcher, Elite, Lupin, and Shadow and Bone. The result is a playful, collectible range that nods to fans while staying true to Lacoste’s timeless sportswear DNA.
In the brand’s design leadership update, Pelagia Kolotouros was appointed Creative Director of Design in February, signaling a renewed emphasis on creative direction. Shortly thereafter, Jamie Givens, CEO of Lacoste UK, took on the role of Managing Director North and Central America, highlighting Lacoste’s strategic focus on North American markets along with brand consistency across regions.
The collaboration underscores Lacoste’s eagerness to intersect lifestyle, fashion history, and contemporary media narratives, delivering wearable pieces that resonate with both longtime Lacoste enthusiasts and Netflix fans looking for stylish, everyday apparel with a touch of cultural storytelling.