Naomi Campbell, the iconic 90s supermodel, is teaming up with fashion house Boss to launch a line of clothing featuring antibacterial surfaces. The collection brings together high-end design and hygiene-minded materials, totaling 40 pieces with prices spanning from £60 to £745. The collaboration is framed as a lifestyle capsule that mirrors Campbell’s own fast-paced, jet-setting existence, combining practicality with luxury for the street and beyond.
Campbell has openly discussed her preoccupation with germs. She describes a childhood and career shaped by constant movement and exposure, and she recalls the pandemic era when she relied on antibacterial wipes and gloves as a precaution. During the Covid period, she even wore a hooded white protective suit as part of her routine. The Boss partnership reflects a desire to fuse fashion with everyday protection, offering garments designed to be worn on the go while anchoring them in contemporary hygiene standards.
In May 2021, Campbell became a mother for the first time, welcoming a daughter and sharing the moment with her followers. She celebrated the arrival with heartfelt words about the awe and responsibility of motherhood, expressing a deep bond that reshaped her life and daily perspective.
In February 2022, Campbell and her daughter were featured on the cover of the British edition of Vogue. The accompanying message highlighted a close family moment, as the supermodel posted a photo holding her baby, choosing to keep the infant’s face discreet. The cover underscored Campbell’s influence both on the runway and off, illustrating how her personal milestones intersect with her public persona.
Throughout her public appearances, Campbell has continued to convey a strong sense of style. Her outfits often balance sharp tailoring with unexpected twists, and she is known for making bold, statement-making choices in collared dresses and other signature silhouettes. This blend of bold fashion confidence and practical sensibility is echoed in the Boss collaboration, where luxury design meets functional, everyday wear.