The Moscow Beauty Week unfolded for the first time at Manege, running from December 9 through December 12, and the forum’s press service provided the details. The event marked a milestone for the Russian beauty industry, drawing attention from professionals and enthusiasts alike who were curious about the latest trends, products, and collaborations on display.
Across social media, the event resonated powerfully. With a reach surpassing 100 million views across platforms from Telegram to TikTok, the week demonstrated how industry showcases can translate into global conversations. This remarkable engagement stemmed from the presence of leading figures in both domestic and international beauty scenes. Notable supporters included stars such as Larisa Guzeeva and Ekaterina Mtsituridze, who lent their prestige to endorse local manufacturers and test the latest launches in real time, amplifying interest and credibility across audiences in North America and beyond.
Prominent appearances also featured Elena Krygina, the founder of Krygina Studio, as well as Ksenia Shipilova, who earned the title of deputy Miss Russia 2009 and was a finalist in the Miss World competition. The event highlighted the work of a diverse group of makeup artists and brand founders, including Samer Khouzami, a renowned Lebanese makeup artist and the driving force behind a notable cosmetics label. These personalities helped bridge professional artistry with consumer curiosity, showcasing how high-profile talent can elevate product storytelling and consumer trust across markets.
In its inaugural edition, Moscow Beauty Week brought together more than 450 cosmetic, fragrance, and skincare manufacturers from Russia and international partners. The floor plan featured brands that provide premium lines, mid-range offerings, and accessible alternatives, illustrating a full spectrum of price points and value propositions. Spanning 6,000 square meters of exhibit space, the venue offered a comprehensive environment for product demonstrations, live insights, and hands-on experiences that appealed to buyers, retailers, media, and end consumers alike, including those evaluating options for the North American market.
Earlier reports noted consistent participation from important buyers and exhibitors from India, Iran, and Kyrgyzstan, underscoring the event’s growing international footprint. The convergence of global suppliers and local manufacturers created a dynamic platform for knowledge exchange, collaborations, and scouting opportunities that can influence product trends on both sides of the Atlantic. Attendees left with a clearer sense of how global beauty trends translate into Canadian and American retail contexts, and with ideas for new product development, distribution channels, and cross-border partnerships that resonate with diverse consumer bases.