Mitele Plus is entering a fresh phase aligned with the kickoff of the new television season. The platform’s ownership has signaled a renewed focus on strengthening its broadcasting capabilities, aiming to narrow the gap with its chief rival, Atresplayer. The refresh arrives as part of a broader push to refresh content and features, signaling a shift in how viewers experience streaming within the Mediaset ecosystem.
This revamp includes a playful branding update that leverages the recognizable plus symbol in the logo by reimagining it as the letter X. The accompanying promotional video narrates the change with a concise message: An extraordinary content experience awaits you in the new season of Mitele PLUS. The simplified, bold visual cue is designed to grab attention and communicate a sense of bold advancement.
In this new phase, GH VIP will play a central role for the platform. The show is set to receive a premium presentation through a 24-hour channel, offering exclusive footage, uninterrupted programming, and in-depth discussions. Viewers can expect access to notable reality content early, with certain segments beginning half an hour ahead of traditional broadcasts, creating a continuous stream of premium entertainment.
Mitele Plus will broaden its catalog by expanding movies, TV series, and sports programming across additional channels, including AContra+, Dizi, Kanal D, and Flight Sport. New entertainment programs and fiction series will be previewed on the platform, with some titles subsequently becoming available for free via Mediaset channels. This strategy aims to diversify the viewing options and attract a wider audience who may not have previously engaged with the service.
The enhancement plan also emphasizes visibility for viewers who previously overlooked Mitele Plus. Market research from GECA indicates that Mitele Plus is positioned among streaming platforms that compete with FILMIN, SkyShowtime, AppleTV, Movista Lite, Atresplayer, and DAZN, underscoring the importance of offering a compelling mix of content, accessibility, and value. The data highlight the platform’s ongoing efforts to strengthen its value proposition in a crowded streaming landscape, particularly in the North American markets of Canada and the United States, where viewers increasingly seek integrated entertainment experiences across live channels and on-demand libraries.