Two men in the Moscow metro drew attention as they wore oversized giant jackets, and images of the moment quickly circulated on social networks. The clip shows commuters stepping into a subway car, striking poses inside voluminous coats that reach XXXL length. The jackets feature bold black prints with a cat motif and the word MYAV, suggesting a possible collaboration with MEOW’ONE’s latest collection. As of now, there has been no official statement addressing the appearance or the intent behind the styling choice.
Commenters on social platforms offered a stream of playful and sharp observations, ranging from comparisons to pop culture icons to humorous takes on space usage and practicality. Some noted the visual impact, joking that the jackets could shelter a small apartment or even a full team of coworkers. Others drew whimsical parallels to familiar characters, while a few simply admired the audacity of the look. The dialogue reflects how fashion moments in public spaces quickly become shared conversations that travel far beyond their original context.
In fashion circles, Kanye West is often associated with a bold, statement-driven wardrobe, frequently seen partnering with high-end houses such as Balenciaga. Recently, talk has grown about whether Balenciaga might have ended its alliance with the artist. Official commentary from the brand has not been issued, leaving industry observers to speculate while watching the street-style scenes and media coverage unfold. The dynamic between public persona, celebrity associations, and designer partnerships continues to inform ongoing discussions about influence, collaboration, and the boundaries of brand endorsements.
Earlier reports highlighted Anastasia Reshetova indicating a shift away from Balenciaga products, underscoring a broader moment in which influencers and public figures re-evaluate luxury affiliations. Across North America, fashion watchers and retailers alike are tracking these moves as they shape consumer perception, demand, and the evolving landscape of luxury and streetwear intersections. The Moscow jacket moment adds to a larger conversation about how distinctive outerwear can become a focal point for identity, trend cycles, and digital virality, especially when captured in transit and shared across networks that connect audiences from the United States and Canada to global fashion hubs.