Mel B Partners with Pour Moi for a Summer Lingerie Campaign
Melanie Brown, widely known as Mel B of the Spice Girls, recently fronted a summer collection shoot for the British lingerie brand Pour Moi. The campaign spotlight included a family moment with her daughter Phoenix and her mother Melanie Andrea, all of them posing together in a vivid lineup of multi colored swimsuits from Pour Moi’s new line.
At 48 years old, Brown appeared in a white lace suit that accentuated her well-toned physique. The shoot was designed to showcase the brand’s latest offerings while celebrating a modern, empowered approach to swim and lingerie fashion. Reportedly, the ensemble choices emphasized fitness and vitality, reflecting a lifestyle many fans associate with the star’s public persona.
In later reflections on the campaign, Brown spoke about her dedication to physical conditioning and balanced nutrition. She acknowledged a period during the Covid lockdown when weight gain occurred due to extended time at home and constant eating. She described the decision at the start of the year to refocus on health and get back in shape as a personal turning point.
Brown also discussed her stance on image and retouching. She declared a firm commitment not to edit her photos because she wants to remain recognizable and authentic. She recalled the era of Spice Girls photo shoots where retouching was not part of the process, suggesting that genuine representation was the goal for this campaign as well.
The interview touched on personal connections within the entertainment world, including a mention of a close friendship that has seen Brown offer guidance to others in the industry. The conversation underscored the star’s long-standing belief in presenting a true, unaltered public image while pursuing professional projects.
Overall, the Pour Moi collaboration highlights Brown’s ongoing influence as a public figure who blends music legacy with contemporary fashion commentary. The campaign positions her as a relatable, upbeat icon who embraces fitness, family, and authenticity in equal measure.
As the fashion and beauty landscape continues to evolve, Brown’s recent campaign serves as a reminder that longevity in the public eye can hinge on a blend of discipline, personal voice, and a willingness to share real experiences with audiences in North America and beyond.