A recent announcement from a McDonald’s location in Japan has stirred conversation by introducing a French fry–scented perfume, a move that has been noted by several media outlets. The fragrance is described as capturing the warm, comforting aroma of classic fries, aiming to evoke a sense of nostalgia and playful romance for diners and fans alike. The company framed the scent as an experience that could accompany a date, suggesting that sharing the fragrance might become part of the dating ritual for some customers.
Alongside the perfume, the brand teased a lineup of flavor-inspired products that broaden the sensory offering. Varieties drawing on umeboshi, a traditional Japanese pickled plum, along with notes of garlic, black pepper, and mayonnaise were mentioned as part of the broader tasting experiences. While no official sales date was disclosed, observers noted the timing and availability would likely be announced through standard brand channels.
In a separate move during September, the Pringles brand released a collection featuring chips infused with black caviar. The announcement sparked curiosity on social media, with TikTok creators experimenting with the pairing and sharing their impressions. The collection is described as consisting of three sets, each pairing different chip flavors with two varieties of caviar. The first set, priced at $49, combines classic sour cream and onion chips with red trout caviar and cream. The second, labeled Salt of the Sea at $110, pairs chips with black sturgeon caviar and crème fraîche. The third set, Chips and Caviar at $140, includes three chip flavors—original salty, sour cream and onion, and barbecue—paired with both red and black caviar. The manufacturers promise a range of six distinct flavor combinations, inviting curious eaters to explore unusual sensory pairings.
Earlier reporting noted McDonald’s was experimenting with new approaches to its flagship Big Mac, signaling ongoing menu experimentation and a willingness to push classic items in novel directions.