Mapi closes its TVE chapter as the final broadcast nears
The beloved program Mapi, known for its unmistakable style, is preparing to wrap up its TVE era. The show, guided by Jandro and featuring the digital character brought to life by Carla Pulpón, engaged fans across social networks with a call to join the upcoming finale. The last episode is scheduled to air on Clan on Thursday, December 15, marking a milestone for a series that has shaped childhood viewing for years.
The program’s official profile in collaboration with Mediacrest, the team behind El cazador, shared an invitation that read as if Mapi himself had handwritten it. The post resonated with followers, earning thousands of likes and a wave of excitement. The message, simply put, announced a party the following day and extended a warm invitation to viewers, with a personal touch that amplified its impact on the audience.
RTVE has highlighted that the contest format associated with Mapi has migrated to Clan, a shift that allows the storyline to advance within a familiar space. The virtual girl character, portrayed by Jandro and Carla Pulpón, continues to capture attention during the prime time slot, reinforcing a tradition of family-friendly storytelling. The show maintains its evening presence on weekdays, typically occupying the prime time period around 21:45, a rhythm that audiences have come to anticipate as part of their nightly routine.
There remains a persistent window into the TVES schedule, with weekend morning broadcasts around 14:00 representing a previously stronger visibility that has since changed. The decision to adjust the airtime was influenced by audience measurements and the evolving media landscape, reflecting a broader strategy to optimize reach while balancing audience preferences across platforms.
Since November, the space carved out for Mapi has gradually diminished in the viewership charts, though the program continues to linger in the memory of fans who followed its adventures. The social media conversation around Mapi has persisted, even as traditional viewing patterns evolved, reminding observers of the lasting impact that the show managed to achieve on platforms like Twitter. In hindsight, the series stands out as one of the most viral television phenomena within the country during its peak years, a testament to its strong branding, memorable characters, and the connection it forged with a wide audience of families and young viewers alike.