LVMH, the luxury goods group, has laid out a bold plan to trim water use by 30 percent, with a target set for 2030. This initiative was reported by WWD and underscored by the company as part of its broader sustainability program for 2030.
The plan also includes a stated goal to cut the environmental footprint linked to water use and to improve how discharges interact with natural ecosystems by the end of 2023. The emphasis is on measurable outcomes that guide operations across its diverse portfolio of brands and manufacturing sites.
To achieve lower water consumption and lessen environmental impact, the group will roll out targeted action plans in water-scarce regions. These plans involve not only reducing intake but also contributing to the restoration of natural environments and supporting local communities that rely on water resources. In addition, the company is investing in advanced wastewater recycling technologies to maximize reuse and minimize effluent quality concerns.
Current operations with significant water use span several assets and locations. Among these are mining activities, irrigation for vineyards, and various production facilities in Australia, New Zealand, Argentina, and California. The integration of water stewardship into these sites reflects a holistic approach that considers supply chain resilience, local watershed health, and the long term viability of agricultural and industrial processes.
The fashion and textile segments within the group are known to require substantial water throughout their manufacturing cycles. A 2019 UN Conference on Trade and Development report highlighted that the apparel and footwear industries consumed a substantial volume of water annually, underscoring why water stewardship is a central element of corporate responsibility in the sector.
Earlier reporting noted collaborations between several LVMH beauty brands and agricultural initiatives in France, supporting beet cultivation as part of sustainable sourcing efforts. These partnerships exemplify the broader strategy to connect product creation with responsible farming practices and regional ecosystems, reinforcing the group’s commitment to ethical operations across the value chain.