Lanvin, the storied Paris house, is tapping into the energy of contemporary music culture by appointing Future as a temporary creative director for a new Lab capsule. This collaboration is part of Lanvin Lab, a program that invites fresh design voices to pilot ideas alongside the house’s enduring craftsmanship. The capsule is slated to debut in the fall-winter season, illustrating a bold fusion of fashion and music that aims to speak to audiences across Canada, the United States, and beyond.
The partnership is framed around cross-disciplinary storytelling, where the vitality of music informs apparel choices and the designer’s outlook helps reinterpret Lanvin’s established codes for today’s consumers. Described as a high-impact, short-term initiative, the project complements Lanvin’s ongoing practice of inviting guest designers and rotating creative inputs. The collaboration signals a strategic move toward flexible partnerships that broaden the brand’s expressive range while preserving its refined Parisian heritage.
Earlier, Lanvin announced a leadership transition within its design studio, with Bruno Sialelli stepping down after nearly four years as Creative Director. In place of a single permanent successor, the house has embraced a collaborative model that brings in guest designers and artists to contribute targeted capsules. This approach reflects a clear shift toward mission-driven partnerships designed to expand creative possibilities and resonance with a diverse global audience, especially in North American markets where fashion and music communities increasingly intersect.
In related luxury industry news, Louis Vuitton announced the appointment of Pharrell Williams as its new creative director for the men’s line. Williams’ SS’24 collection was unveiled during Paris Fashion Week, underscoring a broader trend of musicians moving into executive design roles at major fashion houses. The evolving landscape shows fashion houses inviting non-traditional voices to shape product strategy, storytelling, and brand identity on a global stage. Attributions for coverage include a portal report on the Lanvin collaboration and summaries from Dazed regarding the Future partnership and Williams’ appointment.