A prominent Russian TV presenter and journalist, Ksenia Sobchak, reportedly earned a substantial amount by selling her own brand of clothing. According to a Telegram channel named Star, Sobchak generated revenue surpassing 140 million rubles from this fashion line, a figure contrasted by other sources that cite around 143 million rubles in annual sales. The reporting indicates a diversified portfolio that ties media presence to consumer merchandise in a way that captures public interest and financial scrutiny alike.
The brand in question, associated with Sobchak and marketed under thematic prints, appears on a site described as offering a variety of clothing designs. While the exact structure of the business and its accounting statements are not fully detailed in the initial reports, it is noted that the company reported revenues in the mid-figure range, suggesting substantial consumer demand or effective merchandising strategies during the period in question.
In early 2023, statements emerged about Sobchak’s strategic decision to close several entities after February 24, 2022, following regulatory actions. The Federal Tax Service reportedly blocked the accounts of certain Sobchak-affiliated companies for tax-related issues, with sums cited in excess of 480 thousand rubles. Restrictions were later extended in September 2022, and public summaries from the period pointed to revenue figures for other entities, including a PR operation, that reached tens of millions of rubles in the prior year. These developments reflect broader regulatory and fiscal pressures that can affect business operations tied to high-profile media figures.
Earlier discussions around Sobchak have also touched on public-facing aspects, such as her appearance without makeup, which were framed as parts of her broader media persona rather than direct indicators of business performance. The overall narrative here centers on how a media personality expands into product branding, navigates tax and regulatory constraints, and maintains a public profile during periods of financial and legal scrutiny, all within the contemporary Russian media landscape.