American reality TV figure and entrepreneur Kim Kardashian has introduced a fresh line for Skims, focusing on a new underwear model designed to shape and lift. The update appeared on the brand’s official site, signaling a continued expansion of Skims’ product family and its approach to comfortable, figure-enhancing undergarments.
The new bodysuit is crafted to lift the hips and create a smooth silhouette. It is offered in three staple shades for versatile wardrobe pairing: black, light beige, and dark beige. A notable design feature is a specialized band positioned beneath the buttocks, intended to subtly lift and define the rear. The dress-like top construction aims to provide a seamless look under clothing while maintaining ease of wear. The price point for a single piece is 78, with currency converted for international readers to reflect approximate values in local markets.
In a related rollout from the brand, a set of bras with built-in nipple coverage and support has also been highlighted. Kardashian showcased how these options sit beneath clothing, illustrating how the underwear can remain discreet yet supportive in everyday outfits. The collection is positioned with a charitable purpose, indicating that a portion of proceeds may be dedicated to support specific causes, a detail emphasized by the brand to align with social impact messaging.
Marketing messaging from the campaign emphasizes confidence and consistency across temperatures, describing the product as a reliable option for staying put and feeling poised even on the hottest days. The campaign also hints at resilience and practicality, suggesting that even under challenging conditions the wearer can maintain a composed, polished appearance. The messaging reinforces the idea that well-designed underwear can contribute to a feeling of steadiness and poise in various settings.
These introductions come in the wake of prior public moments involving Kardashian and the Skims range, events that have often sparked discussions about fit, comfort, and fashion accessibility. The ongoing dialogue around Skims highlights the brand’s emphasis on versatile, inclusive sizing and materials engineered for real-world wear. Consumers are encouraged to consider how a thoughtfully designed bodysuit or bra can reduce wardrobe friction, offering confidence through a streamlined silhouette and dependable support. Observers note that the brand frequently aligns product design with everyday practicality, appealing to a broad audience seeking comfort without sacrificing style. This strategy has helped Skims maintain visibility in a crowded market and position Kardashian as a central figure in shaping contemporary underwear trends. Attribution: Skims official site and brand communications.