Skims Unveils a Vintage-Inspired Campaign Led by Kim Kardashian
The reality TV star and blogger Kim Kardashian has taken the lead role in a fresh advertising push for her Skims line, as reported by Hyper monster. The campaign centers on a nostalgic mood, drawing ideas from classic motifs and vintage jewelry aesthetics that have long captivated fashion enthusiasts. In this campaign, the idea is to fuse intimate apparel with distinctive jewelry elements to create a cohesive look that feels both timeless and modern.
The collection spotlights design notes inspired by retro styling, featuring choker necklaces and heart-shaped pendants crafted in collaboration with Veneda Carter. This partnership aims to revive and expand the signature Stretch Satin line, a fusion of lingerie silhouettes and decorative jewelry accents. Seven new styles enrich a lineup that blends wearability with statement-minute details, allowing outfits to feel polished whether worn as everyday essentials or as standout evening pieces. In the advertising visuals, Kardashian is shown wearing a corset and bodysuit from Skims, complemented by a heart charm necklace that adds a touch of whimsy and romance to the overall silhouette.
Earlier in November, Skims introduced a new underwear model designed to offer a sculpted fit and an enhanced hip line. The product is available in three core color families: black, light beige, and dark beige. A distinctive band positioned under the buttocks is highlighted as a feature intended to provide additional shaping and contouring. The price point for a single bodysuit sits around $78 USD, translating to roughly 2500 in regional currency. This range places the item in the accessible premium segment, appealing to customers seeking a blend of comfort, functionality, and fashion-forward styling.
Additionally, the brand has teased a new concept featuring bras with built-in support elements designed to simplify everyday wear while maintaining a sleek, streamlined look. The launch has sparked conversation across fashion circles and consumer communities for its take on combining lingerie structure with practical features that influence how garments fit and move with the wearer. The buzz points to Skims continuing to push boundaries within the intimates category while staying aligned with Kardashian’s broader brand narrative that emphasizes confidence and body-positive aesthetics.
In other recent moments, Kardashian has shared rare glimpses into her life and business ventures, including previously revealing a private jet valued at around $150 million. These high-profile insights have contributed to ongoing dialogue about luxury, branding, and media visibility in contemporary celebrity culture, with Skims positioned as a central component of Kardashian’s broader consumer-facing empire. The campaign and product introductions illustrate how celebrity-led fashion labels continuously refresh their offerings to resonate with diverse audiences, balancing aspirational styling with everyday practicality and inclusive sizing considerations. (Source: Hyper monster)