Reality TV figure and influencer Kim Kardashian anchors a fresh Skims advertising push, the label she helped build alongside collaborators. The reveal unfolded across social channels, with captions and images that quickly sparked chatter within fashion circles and pop culture conversations. The visuals lean into a bold apres-ski mood, pairing luxurious lounge pieces with wintry glamour, placing Kardashian squarely at the heart of a brand narrative that fuses comfort, shapewear innovation, and high-gloss editorial flair. (Cite: Skims campaign visuals)
In a sequence of arresting frames, Kardashian moves through alpine-inspired settings. She poses beside a sleek car, alongside a snowmobile, and perched on a sled, while styling nods to retro ski culture are woven throughout. A blonde wig and vintage makeup tones complete the look, contributing to a cinematic fashion story that feels both nostalgic and contemporary. Part of the campaign’s visual language is attributed to photographer Nadia Lee Cohen, whose distinctive lens has shaped many modern celebrity campaigns. (Cite: Nadia Lee Cohen)
Alongside the campaign imagery, Skims introduced a new underwear bodysuit designed to deliver a lifting effect. The piece emphasizes a smooth silhouette and arrives in three core colors: black, light beige, and dark beige. A specialized band beneath the waistline works to enhance lift and shaping, aligning with Skims’ ongoing focus on fit and comfort across diverse body types. The price for a single piece is listed at 78 dollars, offering a premium shapewear option tailored for everyday wear. (Cite: Skims product details)
The rollout also highlighted additional product innovations, including bras featuring integrated support elements that have generated discussion across fashion and lifestyle communities worldwide. The reception underscores how celebrity-led campaigns can influence consumer perceptions of versatility, fit, and daily usability. (Cite: Campaign reception)
Earlier in the year, Kardashian drew widespread media attention after making a high-profile statement about a luxury brand, prompting conversations about brand partnerships and personal branding choices. In the aftermath, she addressed changes in her approach to public messaging, including how she presents collaborations and curates content for her audience. (Cite: Public discourse on brand partnerships)