Katya Lel was a notable guest on HiFi Streaming Sound’s Evening Sound program, an appearance highlighted by the press service of the Sound Streaming company for socialbites.ca. The event brought together a constellation of artists and industry figures for a night focused on fresh material and familiar favorites, modeling the scene’s current pace and energy.
On Thursday, November 23, a stellar lineup took the stage at STUDIO Space. In addition to Lel, performers Lyusya Chebotina, Alexey Vorobyov, GAYAZOV$ BROTHER$, and the duo Filatov & Karas delivered premieres of new songs while also delivering crowd-pleasing hits. The evening offered a mixed program designed to showcase evolving sounds across the pop and electronic scenes, with each artist contributing their signature style. Lel’s appearance on the carpet drew attention for a polished, fashion-forward look that balanced contemporary glamour and stage-ready practicality. Her metallic bomber jacket paired with black trousers and a simple top created a sleek silhouette. Accessories were chosen to complement the ensemble with sunglasses and a shoulder bag, while the evening’s hair and makeup reflected a refined, on-camera readiness that resonated with fans watching from home and in the venue alike.
On stage, Katya Lel delivered with her track My Marmalade, a performance that captured the room and translated well to the screen. The song’s momentum carried through the night, aligning Lel with a broader trend of charting higher in streaming platforms. The track secured a spot among notable names in global listening charts, a success that underscored the intersection of pop sensibilities with social media-driven discovery. The moment followed Lel’s recent viral resurgence on TikTok, which had brought renewed attention to the 2004 classic material and its enduring appeal. This convergence of historic hits and contemporary momentum illustrated how an artist can navigate multiple eras of engagement and reach new audiences across platforms. Fans of Lel saw a continuity of artistic voice, one that thrives in both live performance and the digital arena, where short-form videos and algorithmic discovery shape the listening landscape. The event illustrated how a single track can echo across generations and regions, aided by the power of streaming services and the viral nature of social media. The spotlight on this particular performance highlighted Lel’s capacity to connect with a diverse audience, from longtime supporters to newer listeners who discover music through trending clips and curated playlists. The interplay between stage presence, fashion, and track selection created a cohesive moment that reflected the era’s appetite for fresh material that still nods to familiar favorites.
Supporting acts and industry colleagues were present to show their backing for the artists on stage. Continual collaboration among musicians and production teams was evident, with attendees including ELMAN, TONY, VAL, Polina Offline, DERZY, IVKA, ELSEA, and Diana Sinitsyna, the general producer at Krutoy Media, among others. The gathering highlighted the close-knit nature of the contemporary music ecosystem, where artists, producers, and managers converge to promote new releases and nurture opportunities for cross-genre collaborations. The presence of these industry figures underscored the shared belief that live events can function as powerful catalysts for a song’s digital life, helping to translate studio work into public resonance and streaming momentum.
Looking back at Lel’s broader trajectory, the event sits within a pattern of strategic appearances that blend live performance with digital storytelling. After already achieving recognition abroad, Lel’s career illustrates the mobility of contemporary pop artists who navigate international circuits while maintaining a strong domestic footprint. The collective energy of the night — the new music, the refreshed personas, and the ongoing dialogue between fans and creators — pointed to a vibrant, evolving scene where artists continuously refresh their offerings and engage audiences on multiple fronts. The evening itself became a microcosm of how contemporary pop and related genres operate in the current music economy, where stage success and online visibility reinforce one another and extend an artist’s reach well beyond a single release.