Russian supermodel Irina Shayk stars in a denim-focused Self-Portrait campaign that showcases the label’s signature blend of texture, silhouette, and quiet confidence. Images from the campaign circulated across Self-Portrait’s official social channels, highlighting the brand’s latest vision through Shayk’s distinct presence.
At 36, Shayk serves as the central figure in the new Self-Portrait advertisement, captured by renowned fashion photographer Carlin Jacobs. The shoot presents her in a form-fitting denim corset paired with a long, sleek, low-rise skirt that accentuates the model’s toned midsection and overall athletic poise. In subsequent frames, Shayk transitions into a turquoise ensemble featuring a collar-neck top with sheer sleeves and a silk skirt that channels the same refined aesthetic from the denim look, creating a cohesive thread across the collection’s presentation.
Creative director Han Chong explains the campaign aims to convey strength, elegance, and a purity of spirit that mirrors the brand’s joyful and confident message. The campaign, he notes, is about celebrating the energy of the collection while staying true to Self-Portrait’s house style and ethos.
In related entertainment coverage, reports note Shayk has also appeared on the cover of Re-Edition magazine, adding another dimension to her public appearances in fashion and lifestyle media. These appearances underscore the model’s continued influence in the industry and her ongoing collaboration with high-profile fashion houses and magazines (Source: Re-Edition).