On a discreet balcony overlooking Berlin, Irina Shayk offered a glimpse of night-time elegance. The setting provided a moody backdrop for an ensemble that merged chic tailoring with contemporary streetwear flair. Shayk wore a black mini dress with a subtle front slit, paired with sleek leather trousers and tall heeled boots. The whole look was styled by H&M for the launch of their latest collection, aiming to blend premium fashion cues with wearable, everyday ease. The makeup choice balanced drama with polish: a precise line of eyeliner that smoked out at the outer corners, deep red lipstick, and hair styled to lift at the roots, giving volume without effort. The shot captured a moment where a city skyline meets a high-fashion moment, a reminder that Berlin can double as a catwalk for international stars. The glow of the balcony lights, the way the fabric caught the evening light, and Shayk’s poised, unhurried posture all conveyed a sense of refined, current chic that resonates with fashion audiences across Canada and the United States.
A few weeks earlier, Shayk featured in a Dolce&Gabbana advertising campaign. The imagery placed her in a black lace dress that read as sheer, with a red bra subtly visible beneath the fabric. The scene unfolded at a long table under soft candlelight, where the model touched a golden fork in a moment that felt theatrical and intimate at once. Her makeup emphasized a bold gaze with black eyeliner and classic red lips, while the styling kept the look modern with a confident, minimal backdrop. The campaign, designed to showcase a dozen models, blended timeless luxury with contemporary sensuality, reinforcing Shayk’s status as a versatile muse who can inhabit both classic and edgy narratives. In these frames, her presence serves as the connective thread that links the brand’s heritage to today’s fashion conversations, appealing to audiences who crave aspirational yet attainable glamour.
More recently, Shayk became the face of Zara’s new advertising campaign. In one image, she wore a fluffy brown fur coat draped over a nude silhouette, creating a strong contrast that highlighted texture and warmth while keeping the rest of the look pared back. Earlier still, she appeared in a sheer dress without a bra, a bold choice that pushed boundaries while aligning with the brand’s fearless aesthetic. Across these campaigns, the model demonstrated remarkable versatility, moving with ease between bold statement pieces and refined, understated looks. The resulting assortment of visuals shows how a single figure can embody multiple brand identities, delivering a consistent sense of energy and charisma that resonates with fashion fans in North America. This versatility reinforces Shayk’s status as a global fashion ambassador who can elevate a brand’s storytelling as new collections roll out.