The acclaimed Russian stylist Alexander Rogov has spoken about the single biggest mistake in how people dress. The report came from Federal Press.
Rogov argues that a person can look polished without a hefty wardrobe if priorities are right. The core principle he highlights is hygiene, not the price tag on garments. He notes that personal grooming sets the tone for any outfit, even when the clothes themselves are simple or inexpensive. Clean hair, fresh skin, and a tidy appearance convey care and confidence that money cannot buy.
According to the stylist, bad odor often betrays a lapse in showering or hair washing, which undermines any effort to present well. When hair is clean and scalp is well cared for, the body’s natural scent becomes unobtrusive, almost neutral. In that moment, a person can wear a modest dress or basic shoes and still look fresh and appealing. Rogov emphasizes that fragrance or fashion can wait if basic cleanliness is absent; without it, style loses its edge.
Earlier Rogov identified bold, minimalist accessories as prominent trends for women, noting that fashion shows from major houses like Balenciaga, Saint Laurent, Dolce & Gabbana, Dior, and Valentino echo these ideas. He also pointed to vests as a standout item for the spring and summer season, interpreting them as versatile pieces that can elevate everyday wear. The expert believes that confidence, not expense, drives style, and that the right combination of neatness, fit, and a touch of personality can mirror runway polish without overspending.