In a first-of-its-kind collaboration, Heinz Tomato Ketchup and Lick launched a joint product in limited quantities, a development that drew attention from the Leicester Mercury (citation needed).
Researchers at Lick crafted a distinctive pigment blend designed to dry into the familiar red shade of Heinz Tomato Ketchup, resulting in a striking color that mirrors the iconic condiment while functioning as a durable interior finish.
Red is known for its long wavelength and immediate visual impact. It is the first hue that registers in the human eye and can provoke a tangible response. Red HTK 57 emerges as a bright, inviting tone with depth and richness that lends a timeless pull to living spaces, according to Tash Bradley, Lick’s interior design director and color psychologist. The color study behind HTK 57 highlights how red can influence perception and mood within a room.
Bradley notes that color experiences related to ripeness and sweetness in natural foods can subtly stimulate appetite. This perceptual link adds an unexpected layer to how a red interior might feel in a home, tying consumer psychology to everyday décor choices.
Industry commentary suggests that the Red HTK 57 limited edition dye could resonate with Heinz ketchup enthusiasts while extending the brand’s reach into interior design. The collaboration aims to offer fans a tangible way to bring the product’s recognizable hue into their living spaces, expanding the connection between kitchen staples and home aesthetics. (citation: Leicester Mercury)
Historically, notable brand experiments have crossed product boundaries in dramatic ways. For instance, Tiffany & Co. once introduced a tennis racket adorned with 108 diamonds, illustrating how luxury and design can intersect with everyday objects to create collectible moments.