Retail data from underwear manufacturers points to a notable shift in consumer preferences, with granny panties gaining traction in the market. This trend has been observed across major markets and was reported by a prominent entertainment and lifestyle outlet in New York. The shift reflects changes in how different demographics perceive comfort, practicality, and everyday wear when it comes to undergarments.
Industry experts note that representatives of Generation Z and Generation Y have begun to move away from restrictive thong styles. The drive toward more comfortable options appears linked to a broader emphasis on easing daily wear and prioritizing health alongside fashion. Across the retail landscape, buyers are increasingly seeking underwear that blends ease of use with a sense of personal confidence.
During the Valentine’s Day shopping period, there is often a heightened interest in pieces that reveal more skin. Yet this season has shown a softer appetite for ultra-revealing styles. Thongs, while still present, appear to be selling at a slower pace than last year, according to market observers who track seasonal patterns and consumer feedback.
Health experts have commented that granny panties are rising in popularity due to their comfort and practical design. Medical professionals explain that while thong styles can be associated with discomfort for some individuals, more coverage can reduce friction and deliver everyday ease. They spoke with representatives from Gen Z and Gen Y to capture a broader spectrum of opinions on fit, fabric, and wearability.
One young shopper, a 24-year-old from California, shared a candid personal view: I hate thongs. When I’m dressed in a trendy outfit, I value comfort in every layer, including my underwear. This sentiment mirrors a growing demand for everyday pieces that pair well with modern wardrobes.
Looking back at the most popular underwear silhouettes from the previous year, the emphasis was on simple, semi-sports inspired sets that featured underwire support or a soft elastic neckline. These designs balanced structure with a relaxed feel, appealing to consumers seeking versatility for both work and leisure. The fashion-forward crowd gravitated toward easy-care fabrics and neutral tones that coordinate effortlessly with outfits across occasions.
Preparations for spring and summer 2024 highlighted a shift toward skirts-as-wardrobe statements that pair with a comfortable foundation. The trend favored lightweight fabrics, breathable construction, and flexible fits that accommodate active lifestyles while maintaining a clean, streamlined silhouette. As shoppers prepare for warmer months, the emphasis remains on comfort, durability, and style that can be worn daily without sacrificing confidence.