A renowned Russian stylist, Gosha Kartsev, has compiled his own guide to the guests who defined a bold, anti-conventional vibe at the latest fashion show. The list was shared with socialbites.ca through the program “Meanwhile,” produced by Medium Quality and VK Video’s press team.
Throughout the season, a total of 91 attendees were tracked at the event. Kartsev was quick to spot the striking image of figure skater Zhenya Medvedeva, noting that she often embodies a provocative twist on public perception. In Kartsev’s view, Medvedeva reveals a powerful counterpoint to mainstream fashion—one that thrives on texture, silhouette, and a certain unapologetic simplicity.
“There’s a way to look luxurious even when your outfit is seemingly modest,” Kartsev observed about Medvedeva’s ensemble, which paired minimalism with a strong personal presence. He emphasized that the attire, while restrained, carried a depth of texture and cut that many would overlook. The stylist suggested that the elegance in Medvedeva’s look comes from self-assurance and a deliberate restraint, rather than flashy embellishments. He also hinted that the appearance could be misread as overly plain, and he preferred to see a more fearless deviation that has not been seen in decades. The comparison drew a faint parallel to longtime television personalities, suggesting that Medvedeva’s anti-style aura is a form of modern, subversive chic.
Kartsev also highlighted the appearance of actor and comedian Sergei Burunov, who appeared in a leather jacket paired with tailored trousers. The choice sparked discussion about the practicality of socks in a warm, weathered image, a small but telling detail that played into the broader debate about comfort versus statement. While the biker-inspired look did not resonate as fully with Kartsev in terms of its tonal alignment, he praised Burunov for presenting a fresh, youthful face that added spark to the lineup. The overall takeaway was that Burunov’s presence injected a contemporary energy into the show while still nodding to classic styling cues.
Earlier, Kartsev named prominent Russian celebrity Polina Gagarina as one of the most capricious figures in the country’s fashion scene. The comment reflected a broader conversation about how public figures balance personal taste, media expectations, and the evolving grammar of style. The year’s show served as a focal point for examining how “anti-style” can function as a statement against the standard runway canon, inviting audiences to rethink what constitutes elegance, authenticity, and risk in contemporary fashion. Observers noted that the event functioned as a microcosm of a larger cultural shift, where personality and narrative often outrank sheer ornamentation. The discussion around Gagarina and others underscored the role of public perception in shaping a star’s fashion footprint, and Kartsev’s selections offered a provocative counterpoint to traditional glamour. The program’s coverage suggested that anti-style is less about rebellion for its own sake and more about conveying a candid, unfiltered sense of self that resonates with today’s audiences. In this light, the show became less about trend momentum and more about conversation—about what people wear when they refuse to follow the script and instead write their own.