Georgina Rodriguez, a 29-year-old model, has become the face of Guess and the Marciano lines from Guess Inc. This development is covered in daily fashion coverage and heralds a new era for the brand’s lifestyle aesthetics. The announcement marks Rodriguez as the ambassador for a label known for its blend of classic silhouettes and contemporary streetwear, spanning campaigns and seasonal collections.
The latest shoot features Rodriguez in a string of mini dresses, paired with metallic gold heels and polished accessories. The filming took place at the historic Santo Mauro Hotel, a 19th-century landmark in Madrid that brings timeless charm to the visuals and aligns with the collection’s refined yet spirited mood. The setting helps translate the campaign’s theme of modern glamour meeting timeless elegance, creating a narrative that resonates with fans across North America and beyond. (Daily coverage)
The campaign was directed by Guess Creative Director Paul Marciano and captured by Italian photographer Nima Benati. The creative team aimed to portray a day in the life of a global superstar, spotlighting the textures, movement, and attitude that define the new season. The result is a vivid portrait of sophistication with a contemporary edge, designed to speak to style followers who value both heritage and current trends. (Source notes)
The collection expands beyond dresses to include tailored suits, form-fitting dresses, knitwear, and more, offering a spectrum of looks suitable for social events, red carpets, and day-to-evening wear. The lineup emphasizes clean lines, versatile fabrics, and pieces that transition easily from city life to glamorous occasions. (Campaign overview)
Rodriguez expressed enthusiasm about the collaboration, noting that she is honored to participate in a campaign tied to a brand she respects for its signature values. She described the pieces as collectible items that empower the wearer with a sense of strength and confidence, underscoring why many fans see fashion as a form of self-expression. (Interview excerpt)
In related remarks, public coverage highlighted Rodriguez’s ongoing visibility, including interpersonal moments shared with Ronaldo and family, which continue to fuel public interest in her fashion ventures and media presence. The ongoing dialogue around her public appearances reinforces the brand’s connection to aspirational lifestyle and sports-inspired flair. (Media recap)