Stylist and image maker Maria Kulikova spoke with socialbites.ca about the anti-fashion trends poised to define 2024. Her insights map a clear shift away from artificial fabrics toward materials that feel natural and responsibly sourced.
Among the leading anti-trends, Kulikova highlights the growing backlash against synthetics. She notes that synthetic materials contribute to environmental pollution and suggests a pivot toward natural fabrics in the new year. Cotton, linen, silk, and wool are she viewed as the core fabrics designers will lean on for garments, footwear, and accessories. These choices not only feel pleasant against the skin but also align with an increasingly prominent ESG agenda, resonating with consumers who want fashion that respects the planet (Kulikova).
In addition to material choices, Kulikova advises steering away from complex prints and overly intricate designs. The trend she identifies favors clothes with simple, minimalist details that boost practicality and daily wearability. The aim becomes functional elegance, where clean shapes and restrained styling anchor the wardrobe rather than flashy ornamentation (Kulikova).
Another anti-trend she calls out is the heavy, floor-length down jacket. She believes the industry will move toward a more technologically advanced approach to outerwear that keeps warmth high while reducing bulk. Lightweight yet insulating models are expected to deliver comfort without overwhelming the wearer, thanks to innovative fabrics and construction (Kulikova).
Color is also shifting toward restraint. Kulikova predicts that overly bright hues will lose momentum in favor of natural, earthy tones. Beige, gray, brown, and green are forecast to dominate, offering versatility and a calmer aesthetic that fits into a wide range of settings (Kulikova).
Beyond fabrics, prints, and colors, the stylist emphasizes a broader consumer-centric mindset in 2024. The guiding principle is comfort and convenience rather than chasing fleeting trends. Garments are anticipated to be designed with real-life needs in mind, balancing style with practicality to suit busy schedules and diverse climates (Kulikova).
The overarching message from Kulikova is clear: fashion in the coming year aims to simplify, enhance everyday life, and honor sustainable choices. The emphasis on natural materials, minimal silhouettes, lighter yet warm outerwear, and quieter color palettes signals a move away from spectacle toward everyday wearability that performs in real-world conditions. This approach reflects a broader industry push toward responsible production, mindful consumption, and durable design that can adapt to changing tastes and environmental considerations (Kulikova).
For shoppers, the takeaway is practical. Look for fabrics that breathe, resist wear, and can be styled across occasions. Favor pieces that mix ease with subtle refinement, and favor items that transition smoothly from indoor comfort to outdoor activities. In 2024, clothes are less about making a loud statement and more about delivering everyday efficiency without sacrificing personal expression (Kulikova).
In summary, 2024 is shaping up as a year where comfort meets conscience. Natural materials, understated designs, versatile outerwear, and a muted color palette combine to offer a practical, stylish wardrobe foundation. The trend forecast from Kulikova frames fashion as an ally in daily life, combining aesthetic appeal with thoughtful, responsible choices that resonate with contemporary values (Kulikova).