The advertising campaign for the new Dior men’s collection was shot in Egypt, with the Pyramids of Giza serving as a dramatic backdrop for the models. The session featured Hazem Mohamed Ali, Dara Goy, Loris Muan, Victor Krom, and Yang Hao, photographed by Rafael Pavarotti as they posed against the ancient stonework and monumental silhouettes that define the region’s history.
During a Pre-Fall presentation staged in Egypt, Loris Muan wore a white wig, a bold nod to a distinctive look from a classic piece of cinema. The styling paid homage to a well known visual moment from the 1980s, echoing a cinematic reference that underscored Dior’s wearer narrative for this collection.
The men’s line blends science fiction-inspired elements with silhouettes drawn from Dior’s archival archive. The house introduced woolen half skirts into the range, echoing a celebrated 1950 dress from the Bonne Fortune line, originally crafted by Christian Dior, and reinterpreted for a contemporary audience.
Among the accessories, a scarab bag stands out, along with high sneakers that evoke the look of astronauts’ footwear, reinforcing the collection’s futuristic mood while nodding to heritage motifs.
There were reports about Dior planning another major fashion event in India, signaling the brand’s ongoing interest in expanding its global showcase without tying the moment to a specific date.